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Radio is the most popular medium in the world. It has an unparalleled reach, and is fantastic for building brand awareness. No other medium comes close to its potential to reach 100% of the population.

Radio Marketing is very much Alive

Radio is still a highly influential tool for marketers, and the most effective way to advertise on radio is to buy time during a popular show. If you want your ads to reach a broad audience, buy time during morning shows and drive-time traffic reports.

Since radio is live and in real time, you cannot opt out or fast forward and can’t avoid hearing or seeing your advertisements.

Transcending to New Services

But let’s face it. The traditional AM/FM model has become outdated. It’s time to embrace the future of radio: online streaming services like Pandora, Spotify, and Apple Music. And when you do, you’re going to want to take advantage of one of the most underutilized features they offer: Podcasting.